Insights from the Pros
Mortgage brokers and lenders are always looking for ways to set themselves apart from the competition. One way to do this is by showcasing your satisfied clients and their positive experiences with your business. Mortgage Adviser Swindon will discuss the importance of client testimonials in the mortgage industry, and we will provide some insights from the pros on how to gather these testimonials and use them to your advantage.
The first thing to keep in mind when it comes to client testimonials is that not all of them are created equal. Some testimonials will carry more weight than others, and this depends on a few factors such as the size of the loan, the type of mortgage product, and how long the borrower has been with you. That being said, there are some general guidelines that you can follow when it comes to gathering testimonials from your clients:
-Make sure to ask for feedback at every stage of the process, from pre-application through post-closing. This gives you an opportunity to get positive feedback while the experience is still fresh in your borrowers’ minds.
-When asking for a testimonial, be specific about what you are looking for. For example, you might ask your borrowers to write a brief review on your company’s website or post a video testimonial on YouTube.
-Make sure that you give your clients plenty of time to respond. Asking for a testimonial immediately after the closing is not likely to yield good results, as most people are too busy settling into their new home to worry about writing a review.
-Be sure to thank your clients for their feedback and let them know how much you appreciate it. This will help ensure that they are more likely to provide a positive testimonial in the future.